In Conversation with Ashley Pierce ‒ Xiaomi Promo

Client: Qi Jian Ji Hua Productions

Production Countries: UK, China, USA

Project Type: Brand documentary

Service Type: Remote Filming 

Link to Vimeo

Challenge

To produce a cohesive four-part documentary series for Xiaomi's photography award judges across three countries during COVID travel bans, ensuring aesthetic consistency and creative alignment without the series director's physical presence.

Project Overview

Xiaomi tasked Qi Jian Ji Hua with creating four globally shot documentaries for their 2022 Imagery Photography Award judges. Despite strict travel restrictions, we maintained the director's unified vision through meticulous remote coordination. Each shoot ‒ spanning the UK, USA, and China ‒ mirrored the same structure, framing, and tone. We set up live sessions for real-time director feedback during interviews and ensured every shot matched the predefined aesthetic. The result was a seamless, visually harmonized series that transcended geographical barriers. 

Project Description

Mini Documentary for XIAOMI IMAGERY AWARDS 2022

Production: First Tone壹声 x 其间计画
Producer: Zhizi Hao
Director & Interviewer: Hui Zhang
DoP: Alex Harrison

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First Tone productions

Venture X
1 Ariel Way
White City
London W12 7SL
info@firsttone.co.uk
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