Client: Ping Pong Digital
Production Countries: UK, China
Project Type: government promotional video
Service Type: one-stop solution
To produce the UK Department for International Trade's “GREAT” campaign during strict COVID lockdowns—without physical filming access—while coordinating a global stakeholder network and ensuring aesthetic cohesion across 100+ hours of crowdsourced footage.
As First Tone's inaugural project, we delivered a 30-minute documentary for the UK government's “GREAT Britain” initiative amid unprecedented logistical hurdles. With filming unlikely during COVID, we designed guidelines and mobilized 30+ stakeholders worldwide to capture interviews and B-roll remotely. Curating submissions from diverse sources, we edited and graded 100+ hours of footage into a unified narrative, aligning with the campaign's bold “GREAT” branding. Despite high-pressure coordination, the final film showcased global trade resilience ‒ proving our ability to thrive in even the most constrained scenarios.
Client: Ping Pong Digital
Production Countries: UK, China
Project Type: government promotional video
Service Type: one-stop solution
Challenge: To produce the UK Department for International Trade's “GREAT” campaign during strict COVID lockdowns—without physical filming access—while coordinating a global stakeholder network and ensuring aesthetic cohesion across 100+ hours of crowdsourced footage.
Project Overview: As First Tone's inaugural project, we delivered a 30-minute documentary for the UK government's “GREAT Britain” initiative amid unprecedented logistical hurdles. With filming unlikely during COVID, we designed guidelines and mobilized 30+ stakeholders worldwide to capture interviews and B-roll remotely. Curating submissions from diverse sources, we edited and graded 100+ hours of footage into a unified narrative, aligning with the campaign's bold “GREAT” branding. Despite high-pressure coordination, the final film showcased global trade resilience ‒ proving our ability to thrive in even the most constrained scenarios.
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